Voltage Advertising
Voltage, a digital advertising and design agency located in Louisville, Colorado, brought me on board as a strategist and business consultant.
STRATEGY
BUSINESS CONSULTANT
In my role as a business consultant,
I collaborated closely with the CEO to provide guidance on various aspects of their operations, including refining their contracting process, shaping their approach to scoping work and inclusions, devising hiring strategies and organizational structures, and conducting audits to enhance their business SOPs. This partnership also involved strategic analysis of business growth objectives, determining an ideal client mix, and outlining plans for client diversification.

As a strategist,
I worked alongside Voltage's Chief Creative Officer on their prestigious Frontier Airlines account, aiding them in fully embracing their 'Low Fares Done Right' positioning. This entailed spearheading research initiatives and focus groups, employing brand archetyping techniques, crafting messaging strategies, and contributing to the development of creative campaigns. Finally, my freelance work with Voltage extended to business development efforts and consulting on RFP responses.

Projects Owned
business and brand consulting â–ª research and analysis â–ª business strategy â–ª business turnaround
