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Ski touring at Bluebird

UNLEASH POTENTIAL

Work with me as a consultant or a coach in one powerful partnership.

As a seasoned brand and marketing strategist, leadership coach, and business consultant, I offer a unique synergy of strategy, coaching, and consulting, allowing you to tailor our collaboration to your specific needs. From crafting impactful brand strategies to guiding personal and professional milestones, my role is to navigate you toward success. With 18 years in the marketing industry and qualifications as a Master Health Coach, fitness trainer, and Positive Psychology Coach, I am dedicated to fostering a positive mindset, forging purposeful partnerships, and relentlessly pursuing meaningful impact. Reach out today for an initial consultation, and discover how I can customize my services to meet your unique needs.

SERVICES

Sunnee leading a workshop
Alpenglow Expeditions workshop

STRATEGIC SERVICES

Brand Positioning + Identity
Brand + Business Strategy 
Marketing + Communication Strategy
Campaign + Activation Strategy
Target Consumer Identification + Profiling
Research + Analysis
Annual Planning
Account + Project Management

EXPERT CONSULTATION

Brand + Business Planning
Brand + Business Turnaround
Workshop + Interview Facilitation
Media Strategy
Activation + Engagement

LEADERSHIP + WORKPLACE COACHING

Positive Psychology Coaching
Health, Fitness + Nutrition
Wellbeing + Workplace Engagement
One-On-One + Group Coaching

PORTFOLIO

Curious about my previous work as a strategist or consultant? With success in cultivating competitively positioned brands, revitalizing businesses, and crafting compelling stories, I infuse the essence of exploration into every project. I firmly believe that brands—and individuals—thrive when they align passion with purpose.

Explore a snapshot of my work below.

Brands + Industries Impacted.

Unleashing Potential: A Portfolio of Partnerships in Outdoor, Nonprofit, E-commerce, Health, Liquor, and Tourism.

AEX
ibex
Bluebird
CMC
SEAG
YoColorado
rocky talkie
LIVSN
NFF
HHJ
BGCMD
Ketel one
tooheys
LaMarca
XXXX
James Squire
Diageo
Lion
budweiser
Fitness First
ACE
swimming au
swim au
LeeSpirits
Elevated
Centura
AICF
Swisse
adidas
True South

My Most Recent Work Experience.

2021-PRESENT

Director of Strategy
Bonfire Collective

Bonfire Collective is a storytelling marketing agency that solely serves outdoor and environmental brands. As Bonfire’s part-time DOS, I lead brand, business, marketing, and media strategies for Bonfire clients and the Bonfire business.

2017-PRESENT

Owner

Sunnee Blake Fitness

Multi-certified health and fitness coach specializing in developing deep health programs to help one-on-one and group clients achieve their biggest health goals, and build healthy, happy lifestyles. Certifications include MAPP-CP (in progress), Certified Master Health Coach, ACE CPT, The Ready State Movement & Mobility Specialist + 11 additional nutrition and fitness certifications.

2015-PRESENT

Strategic Consultant + Coach
Freelance

Specialize in cultivating competitively positioned brands, driving business transformation through impactful advertising, and skillfully crafting compelling narratives. My extensive portfolio includes notable brand initiatives for Alpenglow Expeditions, DIAGEO, Boys and Girls Club, Adidas Basketball, Centura Health, and more, where I've consistently delivered robust and differentiated brand strategies and platforms.

2016-2018

Director of Account Services
Vladimir Jones

Determined strategic direction and tone across agency accounts; ensured work aligned with client’s business strategy and brand position; set strategies and developed annual plans to support overall agency vision and mission.

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